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Subiect: Raport Peace One Day - 21.09.2019

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    Raport Peace One Day - 21.09.2019

    Dear Alina,



    I hope you are well.

    I am reaching out to thank you for Arta Zalmoxa’s involvement and participation in the Partnership for Peace Coalition. The number of members has almost doubled to 170 since 2018 and we want to keep growing this peace network. For continuous support of each other, attached you can find the list of our current active members.

    Our 20th Anniversary Celebration was a great success, and I wanted to show you the results of everyone's effort to institutionalise Peace Day - the core mission of our work. Please find attached the report carried out independently by Digitalis, Social 360 and Signal AI showing the level of exposure generated on the day. It is astonishing!

    As we embark on the journey to making 3 billion people aware by 2025, I am sure you will agree, that this is a great starting point to exposing a significant number of people to the message of peace. Awareness of Peace Day manifests behavioural change, and that change reduces violence.

    Thank you so much for your continuous support of Peace One Day and for making the Partnership for Peace Coalition stronger. Let’s bring the peace message into 2020 together.

    Warm regards,

    In Peace

    Jeremy Gilley

    Founder, Peace One Day



    cidimage001.png@01D58E5D.3984E0D0



    Peace One Day
    St. George's House
    15 St. George's Road

    Richmond

    Surrey TW9 2LE
    Tel: +44 (0) 208 334 9900

    Fax: +44 (0) 208 948 0545



    www.peaceoneday.org



    MEMBERS OF THE 2019 PARTNERSHIP FOR PEACE COALITION
    1. 80000 Voices
    2. ABC Charity
    3. African Youth Initiative Organisation
    4. AIESEC
    5. AIESEC Global
    6. Aik Saath
    7. Alarm Ministries
    8. Alliance for Peacebuilding
    9. Amelie & Daniel Linsey Foundation
    10. ARTconnects Salma Zulfiqar
    11. Arta Zalmoxa
    12. Artistes pour L'Humanite
    13. ASOFED- MR
    14. Asylum Welcome
    15. Atlantic Whale and Dolphin Foundation
    16. Bahrain for All (Consult Nivs)
    17. Be - World Happiness Festival
    18. BlinkNow
    19. Borneo Nature Foundation
    20. Brightmed (Gibralter World Music Festival)
    21. Brixton Soup Kitchen
    22. Build Peace
    23. Building Blocks for Peace
    24. Center for Religious Cooperation and Tolerance CRCT
    25. Christian International Peace Service (CHIPS)
    26. CMI
    27. Cultura Kulturveranstaltungen e. V.
    28. Coaches Across Continents
    29. Code Pink
    30. Collectif Des Artisans De Paix Et la Reconciliation (CAPR)
    31. Conciliation Resources
    32. Conflict Transformation and Civic Education (CRISP)
    33. Consult Nivs
    34. Culture of Peace
    35. CYPLP Nigeria
    36. Delegations for Dialogue
    37. Don Bosco Football Academy Goma Drc
    38. EcoPeace Middle East
    39. Embodiment Of The One Heart
    40. Embrace the Peace
    41. European Peacebuilding Liason Office
    42. Faces Up
    43. Fair Earth Foundation
    44. Fellowship of Reconciliation
    45. FICRD Uganda
    46. First Republic Registrar foundation
    47. Galaxy4Peace
    48. Ganda Boys
    49. Gender Action for Peace and Security (GAPS UK)
    50. Generations for Peace
    51. Global Dignity
    52. Global Feast for Peace
    53. Global Initiative for Environment and Reconciliation
    54. Global Network of Women Peacebuilders
    55. Global Peace Without Borders
    56. GPPAC
    57. Green Africa Youth Organisation (GAYO)
    58. H4bf Cooperative
    59. Hand in Hand: Center for Jewish-Arab Education in Israel
    60. Humanitarian Aid Relief Trust (HART)
    61. International Cities of Peace
    62. International Peace Bureau
    63. Interpeace
    64. IQ Peace
    65. JCI
    66. JCI India
    67. Karuna Centre
    68. Kids For Peace
    69. Kites for Peace Zimbabwe
    70. Kroc Institute for International Peace Studies
    71. Let's Do It
    72. Listen First Uganda
    73. Little Big Peace Event
    74. London Mozart Players
    75. Louis D Brown Peace Institute
    76. Love for Life Project
    77. Master Peace
    78. Mediators and Advocates for Peace (LAMPAIX)
    79. Mediators Beyond Boarders
    80. Messengers of Peace - Association of Scouts of Burkina Faso
    81. Middle East Sustainable Peace Organisation - MESPO
    82. Mil Milenios de la Paz
    83. Moments of Mass Mindfulness
    84. Musicians for Peace and Disarmament
    85. Nepal Friendship Society
    86. Netherlands Institute for Multiparty Democracy (NIMD)
    87. Network for Building Peace
    88. NHG Canda Water RTA
    89. Nonviolent Peaceforce
    90. Nuclear Age Peace Foundation
    91. One Voice
    92. On Earth Peace
    93. One Day One Choir
    94. One Young World
    95. Oxford Human Rights Hub
    96. Pace e Bene - Campaign Nonviolence
    97. Pakistan Centre of Peace
    98. Parents for Peace
    99. Pax Christi International
    100. Peace Accelerators
    101. Peace Alliance
    102. Peace and Sport
    103. Peace Boat
    104. Peace Day Philly
    105. Peace Dayton
    106. Peace Direct
    107. Peace Education Cornwall
    108. Peace Helmet Project
    109. Peace Highway
    110. Peace One Day
    111. Peace Week
    112. Peace Window Weekly
    113. Peace Partners
    114. PeaceBeam
    115. PeaceNow
    116. Peace Partners
    117. PeaceStart Up Foundation
    118. PeaceTech Lab
    119. Pinwheels for Peace
    120. Postcards for Peace
    Peace One Day Limited, St. Georges House,
    15 St. Georges Road, Richmond, Surrey TW9 2LE
    Tel: +44 (0) 208 334 9900 Fax: +44 (0) 208 948 0545
    campaigns@peaceoneday.org www.peaceoneday.org
    121. Prem Rawatt Foundation
    122. Puntland Women Writers Association
    123. Reboot the Future
    124. Rotary International
    125. Safer Globe
    126. Search for Common Ground
    127. Service Civil International
    128. Service in Satchidananda - SIS Project
    129. Ship of Tolerance
    130. SOS Children's Villages Philippines
    131. Soul Love
    132. Southwark Peace Garden
    133. STOP THE TRAFFIK
    134. Street Soccer Foundation
    135. Tanzania Active Youth Actions Organisation
    136. The British Academy of Sound Therapy
    137. The Democratic Progress Institute
    138. The Good News Email
    139. The Parents Circle-Families Forum
    140. The Peace Crane Project
    141. Think Peace Workshop
    142. Time 4 World Peace
    143. UNA UK
    144. United People's Organisation for Peace
    145. Uniting for Peace
    146. University for Peace
    147. URI-Africa
    148. Values Based Education
    149. Waging Peace
    150. Warwick UN
    151. WasteAidUK
    152. Wedowe
    153. Women Peace Network - Arakan
    154. Women's Action for New Directions
    155. Work Collaboratively
    156. World Assembly of Youth
    157. World Beyond War
    158. World Merit
    159. World Peace Berlin
    160. World Peace Mural Tour
    161. World Peace Now
    162. YELI Burundi
    163. YMCA d'Haiti
    164. You Can Free Us
    165. Young Peacebuilders
    166. Youth Initiative Against Violence & Human Rights Abuse (YIAVHA)
    167. Youth Peace Foundation
    168. Yuvsatta (Youth For Peace


    Peace One Day Report
    Digitalis, Signal-AI, Social360
    11 October 2019
    Private and Confidential
    Scope
    The report was compiled using data from Digitalis, Signal-AI, and Social360 and provides an overview
    of the monitoring conducted for the Peace One Day online campaign.
    Private & Confidential
    Page 2 of 12
    Contents
    1. Summary .................................................. .................................................. .......................... 3
    2. Volumetrics and Sentiment......................................... .................................................. .......... 4
    2.1. Sentiment......................................... .................................................. ....................................4
    2.2. Reach............................................. .................................................. .......................................5
    2.3. Heatmap........................................... .................................................. ....................................6
    3. Social Media Coverage .................................................. .................................................. ....... 7
    3.1. Influential Coverage by Individuals .................................................. .................................7
    3.2. Influential Coverage by Organisations .................................................. ............................8
    3.3. Influential Mentions for #cybernonviolence .................................................. .................11
    4. Climate Action Engagement........................................ .................................................. ........ 12
    Private & Confidential
    Page 3 of 12
    1. Summary
    This report contains key metrics from the monitoring of the Peace One Day (POD) campaign. It is split
    into two sections: Volumetrics and Sentiment which is concerned primarily with traditional news media
    and the statistics around the global reach; and Social Media Coverage which is concerned with social
    media activity primarily focused on Twitter and the prominent examples of individuals / organisations
    reached by the campaign.
    The key findings are:
    - POD this year occurred one day after the Global Climate Strike. The UN adopted the theme for
    this years’ Peace Day as climate action, was appeared to have been broadly accepted as the
    main theme for the day. This resulted in a large amount of peace related social media posts
    focusing in on climate change issues.
    - As previously mentioned, the potential audience of those exposed to the POD campaign was
    over 2 billion individuals (full details below in Section 2), according to Signal-AI data.
    - Coverage of “Peace Day” itself is high, with global social media reusing the hashtag #peaceday.
    Among notable online commentators were the US comedian Ellen DeGeneres (78.6m+
    followers, 2.1k+ retweets/likes) and UNESCO (3m+ followers).
    - On 21 Sep 19, the hashtag #Peaceday was circulated between 18-19 million users at midday,
    representing 13 per cent of the 139 million active users on Twitter a day. At its height, the
    hashtag #Peaceday was tweeted 20 times per minute, according to Social360 data.
    - Peace One Day itself gained overwhelmingly positive global coverage. Sources commenting on
    the event range from Members of Parliament, prominent actors and musicians, governmental
    and non-governmental organisations, and national news agencies. All findings detailed below
    in Section 3.
    - The hashtag #cybernonviolence saw a good amount of engagement too, with key promoters
    including: the Australian e-Safety Office (14.5k+ followers), the charity Childnet (56.8k+
    followers), Liberal Democrat MP Normal Lamb (47.7k+ followers, 20+ retweets/likes) and
    others (see Section 3 for further details).
    - On 21 Sep 19, the POD website was visited by 1,300 unique users from 116 countries across
    the globe, representing 60.1% of UN-recognised countries in the world.
    Private & Confidential
    Page 4 of 12
    2. Volumetrics and Sentiment
    2.1. Sentiment
    The following sentiment analysis provides metrics regarding the tone of the articles published for POD;
    these are based on Signal-AIs software are provide an indication of tone only. More than 72% of the
    articles mentioning Peace One Day from September 1st to September 26th are positive. Out of the
    3865 articles published during September 2796 were carrying positive sentiment (see Fig.1).
    Fig.1
    There were 32 negative mentions, however, these are due to misinterpretations of the sentiment
    analysis software and thus should not be considered (see Fig.2). 26.8% of the articles were neutral.
    Fig.2
    Private & Confidential
    Page 5 of 12
    2.2. Reach
    The biggest spike of coverage was during the day of the event, with 878 articles worldwide. During
    that day the articles published potentially reached over 2 billion people around the globe (see Fig.3).
    Fig.3
    This means that potentially the news about Peace One Day and the International Day of Peace reached
    around Ľ of the global population. If we compare this number (2 billion potential readers) with the
    global population that has access to the internet (3.2 billion according to an estimation of International
    Telecommunication Union from 2015), it becomes obvious that 2 out of 3 humans with access to
    internet potentially read something on Peace One Day and International Day of Peace. Below a list with
    the countries with the most coverage during the POD event on 21 Sep 19 (see Fig.4).
    Fig.4
    Private & Confidential
    Page 6 of 12
    2.3. Heatmap
    The vast majority of the mentions originate from the U.S (see Fig.5). More specifically, 1,370 articles
    were published by U.S. sources, followed by the U.K. sources with 380 articles. Although most of the
    articles originated from the U.S. there are mentions of Peace One Day from almost every part of the
    world.
    Fig.5
    Peace One Day Website
    On the 21 Sep 19, the Peace One Day website was visited by 1,300 unique users from 116 countries
    across the globe, representing 60.1% of UN-recognised countries in the world.
    Private & Confidential
    Page 7 of 12
    3. Social Media Coverage
    This section of the report presents an overview of the key social media coverage of the Peace One Day
    campaign, focusing on activity during the period 13-26 Sep 19. We have provided examples of
    influential mentions by individuals, organisations, as well as influential mentions of the hashtag
    #cybernonviolence.
    The hashtag #Peaceday was circulated between 18-19 million users at midday today, representing 13
    per cent of the 139 million active users on Twitter a day (see Fig.6). At its height, the hashtag
    #Peaceday was tweeted 20 times per minute.
    Fig.6
    3.1. Influential Coverage by Individuals
    - Global personality Ellen DeGeneres (78.6m+ followers, 210+ retweets, 1.8k+ likes) lends her
    support to Peace Day, tweeting "It’s #PeaceDay. You can participate by making a #peacecrane
    and sending it to someone. Here’s how. I love this. @PeaceCraneProj" sharing project's
    website.
    - Green MEP Gina Dowding (5k+ followers, 1+ retweets, 7+ likes) "insists on action", referencing
    the Climate Strike action on 20 September and "today's resounding engagement with
    @JeremyGilley's call for peace #PeaceDay." (see Fig.7)
    Private & Confidential
    Page 8 of 12
    Fig.7
    - Singer Jahmene (521k+ followers, 3+ retweets, 15+ likes) shares his official song for Peace
    One Day 2106 adding "Happy #PeaceDay Every One! "Peace can not be kept by force; it can
    only be achieved by understanding."
    - Singer Emeli Sande (1.1m+ followers) shares her experiences at the event, describing the
    celebrations as "an important, beautiful day".
    - Singer Jack Savoretti (41.6k+ followers) points to video clip of his BBC interview promoting
    Peace One Day, tweeting "Looking forward to celebrating tomorrow at @PeaceOneDay's 20th
    Anniversary of the Official Day of Peace. Check out this brilliant initiative & get one of the last
    few tickets for tomorrow's show." The post sees significant pickup, generating 31+ retweets
    and 161+ likes.
    - Other notable personalities and entities referencing the event include TV personality Eden
    Blackman (45.7k+ followers), marketing business leader Marc Mathieu (34.1k+ followers) and
    Avon Worldwide (25.1k+ followers).
    - Campaigner Baroness Floella Benjamin (24.4k+ followers) adds her support remarking "Please
    let’s try and keep all children safe, innocent and happy and give them unconditional loving
    childhood memories because #childhoodlastsalifetime @IWFhotline #PeaceDay."
    - Poet and artist Renda Writer (23.1k+ Instagram followers, 65+ followers) posts images of
    murals he is painting in Miami, Florida to mark World Peace Day. Events in Halifax, Nova Scotia
    also feature, as the City of Denver also pledges its support for the movement.
    3.2. Influential Coverage by Organisations
    - Reaction to the Peace One Day event is overwhelmingly positive, and the Globe Theatre (215k+
    followers) is among multiple sources to share various posts from the Peace One Day event,
    generating good levels of online interest.
    Private & Confidential
    Page 9 of 12
    - UNESCO (3m+ followers) shares several posts promoting Peace Day, campaigning for peace
    alongside climate change and asking "What are you going to do today that can contribute to a
    more peaceful, kinder and empathetic society?" (138+ retweets, 230+ likes)
    - The UK Embassy in Afghanistan (61.8k+ followers, 11+ retweets, 50+ likes) shares content of
    its Chargé d'affaires Giles Lever talking "about the importance of #Peace in #Afghanistan",
    - Interbrand (58.1k+ followers, 1+ retweets, 6+ likes) shares the work it has completed
    rebranding the Peace One Day logo, tweeting "The reimagination of a universal symbol matches
    @PeaceOneDay’s aspirations, showing that change can start small, with us as individuals, one
    piece at a time." The company's chief learning and culture officer Rebecca Robins (2.8k+
    followers, 5+ retweets, 6+ likes) tweets "We are excited to announce the official #mascot for
    #CyberPeaceCorps on International #PeaceDay."
    - The organisation Peace Boat (4.5k+ followers) shared Peace One Day’s message tweeting “As
    a partner of Peace One Day, Peace Boat celebrates the International Day of Peace” (see Fig.8)
    Fig.8
    - Sky News (5.1m+ followers, 12+ retweets, 33+ likes) is among mainstream news outlets to
    report the peace day event at the Globe, featuring an interview with Sir Mark Rylance and
    Sting.
    - Official account of the Commonwealth (76.4k+ followers, 11+ retweets, 19+ likes) shares
    photographs from event, posting "21 September is International #Peaceday! @PScotlandCSG
    joins panelists at the #PeaceOneDay 20th anniversary celebration at Shakespeare’s Globe
    theatre, London to say no to sexism and harassment. #internationaldayofpeace2019."
    - Dominican Republic news source (208k+ Instagram followers) posts several messages
    promoting International Peace Day and using the hashtag #peaceoneday.
    - The Japan-based Peace Boat (22.6k+ Facebook followers, 478+ views, 39+ reactions) posts
    "As a partner of Peace One Day, Peace Boat celebrates the International Day of Peace every
    year onboard. Here is our message on the International Day of Peace from the Pacific Ocean
    on the way to Manzanillo, Mexico!"
    Private & Confidential
    Page 10 of 12
    - The Women's International League for Peace and Freedom (21.7k+ Facebook followers, 8+
    reactions) also shows its support for Peace One Day,
    - Qatar News (1.3m+ followers) reports a Qatar Academy's celebration of Peace One Day, while
    the BBC's Persian reporter Negin Shiraghaei (94k+ followers) shares background to the
    movement (see Fig.9).
    Fig.9
    - Gordonstoun School (3.5k+ followers, 8+ retweets, 31+ likes) shares video of pupils
    celebrating Peace Day, tweeting "#peaceoneday from the roof of G House - supported by all
    staff and students from both the senior and @gstounjunior @peaceoneday_official."
    Private & Confidential
    Page 11 of 12
    3.3. Influential Mentions for #cybernonviolence
    - Peace One Day's #cybernonviolence campaign sees pickup from lobbyists in the field, with
    Charity Childnet (56.8k+ followers) tweeting "Today is #peaceday. Afua talking about
    #Cybernonviolence - ''online sexual harassment is not acceptable. If we would not accept it
    offline we should not accept it online'' #doyourpeace."
    - In the UK Liberal Democrat MP Normal Lamb (47.7k+ followers, 2+ retweets, 18+ likes)
    pledges to make #DigitalPeace and join the #CyberNonViolence campaign.
    - Australia-based cyber expert Bradley Deacon (33.4k+ followers, 1+ retweets, 1+ likes) tweets
    "Looking forward to playing my part on #PeaceDay #CyberNonViolence where we all have a
    role to play to ensure we have #PeaceOneDay online. I pledge to deliver an informative online
    safety webinar to 50 international teachers."
    - Australia's e-Safety commissioner Julie Inman Grant (7.3k+ followers, 4+ retweets, 17+ likes)
    adds her support to the campaign, commenting "We all have a role to play in ensuring that we
    realise the achievable goal of #PeaceOneDay online!" The Australian e-Safety Office (14.5k+
    followers) also references the campaign (see Fig.10).
    Fig.10
    - The Cyber Peace Corps (15.7k+ followers, 28+ retweets, 257+ likes) gains a significant amount
    of online pickup from its tweet "We are excited to announce the official #mascot for
    #CyberPeaceCorps on International #PeaceDay. Help us name our mascot and win a $50 gift
    voucher. #CyberNonViolence #doyourpeace #CyberPeace #CyberPeaceFoundation
    #ContestAlert."
    - Partnership between the Montessori teaching group and the UN (7.4k+ Instagram followers,
    32+ likes) shares principles to prevent cyberbullying, referencing the #CyberNonviolence
    hashtag.
    Private & Confidential
    Page 12 of 12
    3.4. Hashtag Languages
    The following chart shows the language breakdown across all hashtags monitored for the POD
    campaign on social media. English language registered for 91.7 per cent of the post made (see Fig.11).
    Fig.11
    4. Climate Action Engagement
    This year, Peace One Day occurred one day after the start of the Global Climate Strike, consisting of
    major climate demonstrations and protests held worldwide over the course of one week, led by Greta
    Thunberg and school students.
    According to the event’s website, 7.6 million people took part in the protests across 185 countries.1
    The UN backed the event, reporting that this year’s theme for Peace Day was climate action.2 The UN
    Secretary General, António Guterres, made a speech to 700 school students, emphasising climate
    change as a threat to peace, on 20 September in New York.3
    As a likely result of the timing of the Global Climate Strike and the UN’s affirmation that the theme for
    their Peace Day was climate action, this appears to have broadly been interpreted as the clearest
    theme for Peace Day, and the majority of social media posts we saw by groups and individuals alluding
    to a peace day theme mentioned tended to reference climate change, rather than cyber non-violence.

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    [20:17, 21.09.2021] Adrian Pop: https://www.facebook.com/JeremyGilleyPOD
    [20:20, 21.09.2021] Adrian Pop: [20:18, 21.09.2021] Adrian Pop: Cel care a initiat aceasta zi a PACII !
    [20:20, 21.09.2021] Adrian Pop: I-am spus ca dorim sa ne ocupam impreuna cu el de celelalte 364 de zile ale anului, pentru a se instaura pe Terra PACEA MONDIALA, lucru care l-a impresionat. I-am spus si ce facem in acest sens, ca strategie si logistica...
    www.popservice.ro
    www.papornitamosului.ro
    [U][COLOR=#800080][
    e-mail - adipop@popservice.ro
    ID Messenger: zalmoxa_adipop
    skype - adrianpop58
    http://www.sfatulbatranilor.ro/forum.php
    https://www.facebook.com/groups/611112328972709/ - REGIA DE RECONSTRUCTIE A ROMANIEI
    https:/https://www.facebook.com/grou...IZEGETUSA2050/ - Piciumanii doresc PACE
    https://www.facebook.com/groups/1086016084901078/ - Avangarda de Sacrificiu

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